I'm passionate about human centered design, business model innovation, technology entrepreneurship, and combining left brain rigor with right brain creativity to unlock new possibilities


As a Design Strategist at Johnson & Johnson Design, it was my job to apply design thinking to helping our internal clients (e.g. Acuvue, Listerine, Diabetes Care) discover unmet needs and build towards transformative innovation that appeal to their human users. Prior to that, I was the non-technical co-founder of a YC-backed startup called Metricwire, where I validated our concept by signing a $5k contract before bringing on a technical co-founder. Given the technical nature of your work, I’m also a Mechatronics Engineer from Waterloo, which gives me the ability to prototype software, hardware, IoT systems, and everything in between. These days my time is split between running design sprints with entrepreneurs, doing strategy consulting for companies, and bringing together passionate designers through leading a local chapter of OpenIDEO.


A man, walking by a bunch of massive elephants that are kept outside of a circus with no cages or fences, suddenly learns that the only thing that keeps these enormous creatures from running away is a tiny rope connecting their legs to a wooden post. The man asks the trainer why these animals make no attempt to run away. ‘Well,’ says the trainer, ‘when they are very young and much smaller, we use the same size of rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.

We are the elephant and the way we perceive ourselves, our organizations, and our societies is the rope. The rope is our idea of the world and the rules that we play by, disguised as the "truth."

In a world of accelerated change and increasing complexity, the "truth" constantly changes. How do we make strategic bets when the obvious and the questionable can interchange at anytime?

We need to recognize that everything we know is a manifestation of a deeper truth in a particular context. Whatever you call this truth -- philosophy, spirituality, wisdom, or simply human nature -- using it to make sense of your role in the world can help us not only to prepare for change, but to also create the change we want to see. | Copyright George Wang 2017
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